It's true that it has an MTV video feel to it especially with that discotheque opening with Bela Lugosi's Dead (Bauhaus) playing almost dissonantly complete with the bizzareness of the goth nightlife that serves as the Blaylock's hunting ground for the night. The dream-like, filtered ambience of the film is also reminiscent of most 80's videos.
But unlike music videos, despite of its minimal dialogue, slow pace, and more artsy execution, this film deals with something deeper other than the hunger for blood which is another reason why the audience is drawn in.